User Experience User Experience (UX) is how a person feels when interfacing with a system. The system could be a website, a web application or desktop software and, in modern contexts, is generally denoted by some form of human computer interaction. Don Norman on User Experience Design (Father of user experience) I invented the term user experience design because i thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system including industrial design, the interface, graphics, the physical interaction and the manual. User Experience theory according to experts : 1. User Experience design is the process used to determine what the experience will be like when a user interacts with your products - Laura Klein 2. User Experience is the art and science of generating positive emotions through products interactions - Tomer Sharon 3. User Experience design is a process fo